A Code of Practice outlining how children’s data should be protected has come into force and firms have 12 months to comply with the new rules or face huge fines imposed by the Information Commissioner’s Office.
Information Commissioner Elizabeth Denham said it was an important step towards protecting children online, adding “this code makes clear that kids are not like adults online, and their data needs greater protections.”
The new software analyses photos and videos to give a confidence score about whether the material is likely to have been artificially created, which Microsoft hopes will help “combat disinformation”.
One expert has said it risks becoming quickly outdated because of the pace at which deepfake tech is advancing, but Microsoft has also announced a separate system to help content producers add hidden code to their footage so any subsequent changes can be easily flagged.
Early this year, Facebook banned deepfakes that might mislead users into thinking a subject had said something they had not. Twitter and TikTok later introduced similar rules of their own.
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