A claim lodged with the High Court against parent company Google accuses the firm of collecting children’s data without parental consent
Privacy expert Duncan McCann, who is bringing the action, argues this is a breach of UK and European (EU) law
“When the internet first emerged, we used to be worried about how children used the internet” said Mr McCann, adding “that is still a problem, but now it’s a two-way street. We need to focus on how the internet is using our children”
A YouTube spokesperson said it does not comment on pending litigation and the platform is not for use by under-13s
Having investigated the tech giant’s pay-per-click service, which allows businesses to buy prominent spots on search results, Which? said fake adverts for debt charities, car insurers and investment firms were regularly appearing on the site.
Google searches for saving terms, such as “top Isa”, “best bonds” and “best-fixed rate bonds”, were topped by dubious ads for “investment finder” services, it said.
Under new rules, advertisers promoting financial services or products now have to submit documentation to verify their legal identities and business operations. But these advertisers have 21 days to submit documentation and their ads will remain live during this time.
Jenny Ross, the Which? money editor, said: “People should be able to trust that the adverts they see on Google are legitimate”
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