Wednesday 30th of June 2021
Facebook launches newsletter service
- Facebook is launching a new service today, called Bulletin, that allows writers to publish free and paid newsletters that can be posted to the web, sent to subscribers’ inboxes, and shared across Facebook.
- Facebook says it won’t take a fee from writers “at launch,” and writers retain full ownership of their work and subscriber list.
- The new platform is “focused on empowering independent writers, helping them reach new audiences and power their businesses,” Facebook CEO Mark Zuckerberg said in a live audio call discussing the launch.
- Facebook has signed up renowned online writers Malcolm Gladwell, Tan France, and Erin Andrews, among others, to cover a range of topics, from sports and finance to science and medicine.
- Bulletin is a direct answer to the growing popularity of Substack and other newsletter products, used by several major writers, including Glenn Greenwald and Anne Helen Petersen, and the company has been courting talent with guaranteed payment.
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