As we get closer to summer holidays, many platforms have begun to release more features and updates that claim to help parents and carers protect younger users. Instagram is the most recent to do this, with many features building on its promise to improve the impact the platform has after significant negative press.
According to Ofcom, over 80% of young people use social media apps and platforms every single day. The Sensitive Content Control feature allows users to have more power over the type of content they see on Instagram. While this was previously limited to the ‘Explore’ page, it has now been extended to wherever Instagram makes recommendations (such as ‘Search’ and ‘Hashtag’ pages, as well as a user’s personal feed). Instagram are planning to release a shortcut to this feature on the ‘Explore’ page as well as a ‘Not Interested’ shortcut to allow users to quickly inform platform algorithms of the content they do not wish to see (but these shortcuts have not been given a release date).