What is it?
The Sensitive Content Control feature allows users to have more power over the type of content they see on Instagram. While this was previously limited to the ‘Explore’ page, it has now been extended to wherever Instagram makes recommendations (such as ‘Search’ and ‘Hashtag’ pages, as well as a user’s personal feed). Instagram are planning to release a shortcut to this feature on the ‘Explore’ page, a ‘Not Interested’ button to allow users to quickly inform platform algorithms of the content they do not wish to see, and a ‘Nudity filter’ for chats that is in early stages of development (but these features have not been given a release date).
A ‘hidden words’ feature has also been added to privacy settings, which will allow parents, carers, and young people to set a restriction on specific words, phrases, numbers, or emojis that might be upsetting, offensive, or triggering to them. DMs, posts, and comments containing these words will be automatically filtered from view in order to protect the user.
How it works
Sensitive content is defined by Instagram as “posts that don’t necessarily break our rules, but could potentially be upsetting to some people.” This includes content that is violent, sexually explicit/suggestive, or regulated drug/alcohol products.
There are three options for the ‘level’ of sensitive content that can appear. These options have been renamed to help users better understand how this filtering system works.