Living in an increasingly digital world means privacy has never been more important. In 2010, Facebook’s founder Mark Zuckerberg said that privacy was no longer a “social norm”.
Research by the Infinite Dial (2019) reports that Facebook lost nearly 15 million children and young adult users last year. This may stem from the desire for a less permanent digital footprint, amid an explosion of alternative platforms with less footprint. Instagram and Snapchat have catered to younger populations by offering 24-hour stories, and the ability to archive posts which do not receive enough likes.
Young people looking for jobs are more likely to worry about how their online self may look to potential employers, which is likely to be fueled by criticism of historic posts by several celebrities.
Facebook’s new feature offers users the ability to permanently delete embarrassing posts, which might tempt users back.