Spotlight videos can be accessed to the right of the bottom navigation bar on Snapchat
Users upload Snap videos the same way they would upload snaps to send to their friends or story, by selecting to send to ‘Spotlight’
Videos can be up to 60 seconds long, and anyone over the age of 13 can upload them, but users must be 16 or older to make money
Users can add text, filters, GIF, Topics (Hashtags) and music to customise their videos
The Spotlight section of the Snapchat App will feed users content based on algorithms of their past history and interaction
Uploads cannot be watermarked, meaning people cannot upload their viral videos from TikTok or Instagram’s Reels
Spotlight videos currently do not have comment sections, and Snapchat will moderate video content to maintain their community guidelines
Accounts on Spotlight will be private by default
Users can share their spotlight videos with other Snap contacts and as links on other platforms
The majority of Snapchat users are young people. With around 57% of 15 – 25-year-olds using the platform, this feature could further increase the popularity of Snapchat with young people.
The company’s plan to share $1 million per day among users with the most viral content is likely to encourage many more children and young people to join the platform and use the new feature.
Snapchat’s massive cash incentive may also catch the attention of the 17% of 11-to-16-year olds in the UK who want to be social media influencers.
Our online safety experts have identified the following risks associated with the use of Spotlight:
If a child or young person in your care is using Spotlight, it’s important to gather the facts and have an open and honest conversation to empower them to be safer on the platform.
You can find our top tips below: